https://www.artemis.design/newsletter daily 0.75 2025-08-19 https://www.artemis.design/newsletter/brandvsmkt-fbmkp monthly 0.5 2025-02-26 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/557d5a17-f7bf-41a5-a4c1-3598a4beba86/water.bw.jpg Straight talk - The perception gap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.artemis.design/newsletter/brandvsmkt monthly 0.5 2025-02-25 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/df0dd6b6-9ebd-4590-a4a0-71d87e77a571/elephant-2023-11-27-05-17-01-utc.jpg Straight talk - Brand or marketing problem? https://www.artemis.design/newsletter/manifesto monthly 0.5 2025-02-20 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/e6d7c6ea-3854-41d2-b366-c39b4fc4b375/guy.bullhorn.jpg Straight talk - Manifesto https://www.artemis.design/newsletter/5-elements-of-brand-mastery monthly 0.5 2025-02-12 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1621370991866-RFNAF4R3B3KI1A3KANRZ/5+elements+of+branding.jpg Straight talk - 5 elements of brand mastery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.artemis.design/newsletter/brand-strategy-101 monthly 0.5 2025-03-07 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1603487947047-5V8E6YOSE3F3LUQ2D5LP/me.skydiving.cropped.jpg Straight talk - Brand strategy 101: What it is and why you need it - A photo of me post-tandam parachute jump. New Zealand, 1997. This is how having a brand strategy makes you feel… grateful to have your feet on the ground! https://www.artemis.design/newsletter/rebrandpoem monthly 0.5 2025-08-19 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1599688247582-TKWQTY2RLYA3QMSZEWS6/constantinos-panagopoulos-Sk-zRo1e38I-unsplash.jpg Straight talk - A rebrand acceptance poem Take the leap! https://www.artemis.design/home daily 1.0 2026-01-09 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1580603870247-VAU3PHYRYV38SWQRQPZ2/moon.sky.grunge-01.png Home https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/7398731f-d011-475a-910f-6b8d5ebee007/arrow+graphics-01.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/871296eb-d31d-41d2-aa4d-65977e9402fb/arrow+graphics-03.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/48328e16-8b93-4e99-8d11-58b54b1d0e6d/arrow+graphics-02.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1910cca0-5eb4-4e06-bb99-3e06aff217d3/Screen+Shot+2022-02-14+at+4.11.57+PM.png Home https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1574460141294-923R9MK5FGAZ6HHMA4B8/Client.logos-04.png Home https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1574297275260-MBFEL9MJZYTAU6RZQKSB/Client.logos-01.png Home https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1574297156940-RSE1MKS4XZC4Z1TTBGBM/Client.logos-03.png Home https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1574459391789-AWSU0ICQ5MLLJCRQ47B0/Client.logos-02.png Home https://www.artemis.design/process daily 0.75 2025-06-05 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/693a1f16-e479-4ca4-ac82-2d55550a3016/smear.gray.png https://www.artemis.design/contact daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1574309302756-FGHQYIF5JGKGJWJSDU2T/image-asset.jpeg Contact https://www.artemis.design/about daily 0.75 2025-02-11 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1624921222496-LO9LK5WJUBNGD6UD9F2E/website.headshot-08.png About - “Nothing will stop you being creative so effectively as the fear of making a mistake” https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/4754808e-46a3-4590-988e-a09cc33bea6a/i+believe.png https://www.artemis.design/impactarmy daily 0.75 2025-02-20 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/75375d5f-44dd-4924-9913-294968d6b246/Screen+Shot+2022-02-09+at+1.29.00+PM.png Impact Army - Who is Impact Army? A brand that connects disenfranchised investors to the pride and power of aligned investing. https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/40e53196-0162-4c10-b0bd-87ee2d40e2f7/Screen+Shot+2022-02-09+at+3.11.24+PM.png Impact Army - Who are we speaking to? An independent thinker, driven by a sense of personal integrity. https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/ffb1ee8a-8278-4123-a549-1ab73a67de03/Screen+Shot+2022-02-16+at+4.32.55+PM.png Impact Army Brand concept board. Mixing expansive nature with interesting and original people. Camo pattern, patterns of outliers and canvas texture provide depth. https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/6e4b5e8e-3a76-4804-86b7-d6fb74200861/Screen+Shot+2022-02-14+at+3.56.17+PM.png Impact Army https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/348bebd2-b8f5-4fb2-aff2-bb4b315eed6b/Screen+Shot+2022-02-16+at+4.08.52+PM.png Impact Army https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Impact Army https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Impact Army https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Impact Army https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Impact Army https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1645053922687-ZYM9IO25WGUFTYJYRM7E/Screen+Shot+2022-02-14+at+4.11.57+PM.png Impact Army https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1645053982694-4NPGW5Q5MTE0F4VIX3EU/Screen+Shot+2022-02-15+at+9.55.11+PM.png Impact Army https://www.artemis.design/gold daily 0.75 2025-01-13 https://www.artemis.design/rebrandsignals daily 0.75 2025-02-07 https://www.artemis.design/seastory daily 0.75 2025-10-26 https://www.artemis.design/work daily 0.75 2024-10-22 https://www.artemis.design/work/rubydoor monthly 0.5 2020-03-10 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1576532197729-PSEHV2E3X83SW3W7X7ED/Ruby.brochure.2.png Work - Small business identity design After contracts were signed clients were left wondering what was next. This brochure walks each client through the process of working with Ruby Door so there are no surprises down the road. https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1578497698386-GBBA0AFM3WK5OXXVQRT3/mailchimp.png Work - Small business identity design - Using Mailchimp, we designed a template so Ruby Door could send branded emails to clients reminding them of the good work they continue to do. https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1574468884138-42OY06B6K1IYHNV3OS9V/ruby.door.cards.png Work - Small business identity design Business cards with gold foil and unique geometric backgrounds on the back https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1576533597624-QK9TFEN2ZWIBLAZPKAS8/rdd.board.png Work - Small business identity design https://www.artemis.design/work/silvercat monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1576535611189-5KFLSIM6VU7S0W34U5O1/card.animation.gif Work - Small business identity design One of three colors and a spot gloss dot pattern are on the reverse side of the business card. https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1576535708759-CSKKQXNLUONS7JZR3T2W/sca.board.png Work - Small business identity design https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1576198485476-LEAAAIYQ7UVLKJ0SIKMU/cards.png Work - Small business identity design https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/e67bd27f-addf-4b60-be71-e151e47ad04c/Screen+Shot+2022-02-06+at+4.01.47+PM.png Work - Small business identity design https://www.artemis.design/work/wfbooth monthly 0.5 2022-01-28 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1574308598432-B25G8OLQ8WCQWR5TWEGA/wf.pull+up+banners%400.5x.png Work - Wells Fargo Asset Management Pull up banners used for trade shows https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1576190519576-5RZ9K49O9MU8HGY56VSZ/retirement+survery.spread.png Work - Wells Fargo Asset Management Brochure interior spread https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1576174222686-D6T9JZQ2AB8IY1MTM5D8/Inst%27l+sales+sheet.png Work - Wells Fargo Asset Management Institutional sales sheets https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1576188823383-4GUY1INO39JIBIVG0HBH/retirement.survey.cover.png Work - Wells Fargo Asset Management Brochure https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1576190179467-BJW72VNECP4PJPBP00RU/big+booth.png Work - Wells Fargo Asset Management 10 foot trade show booth with space for monitor https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/1576186207486-QXS703MIY5G0MT0X8IUU/8x8_WF-01.png Work - Wells Fargo Asset Management 10 foot booth backdrop https://www.artemis.design/work/andpartners monthly 0.5 2024-10-02 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/0f7f06c4-5ee8-413a-9098-562ac585abbc/laptop.website.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/857f4748-db39-4e56-bd93-445da3c8d373/Prism.March.Mockup.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/7d617639-ec8d-4031-a145-bc4da493c05b/Alignment.post.ideas.2-07.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/831b06d7-73d4-4ac4-a3b9-894789118f22/Mkt.commentary.post.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/86a01c1c-2386-4b58-b6d7-9bbf5d3d27b8/%26P.Moodboard%400.5x.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/26fae22e-7f64-4781-b8be-45a190b04605/%26P.Brand_guide.png https://www.artemis.design/work/bmo-esg-brochure monthly 0.5 2024-10-01 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/ff657d4e-83ca-4404-b03c-0b27ccaf45bb/Screen+Shot+2022-01-13+at+11.26.53+AM.png Work - ESG personalities - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/aa76de02-9283-4eea-9bac-4a943cf68e61/Screen+Shot+2022-01-27+at+1.09.51+PM.png Work - ESG personalities https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/940598b0-e37f-4f5a-8178-ef1c02cf122c/Screen+Shot+2022-01-27+at+1.10.28+PM.png Work - ESG personalities https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/aa2c851e-2d8a-412b-a0b9-8aa6288908b2/Screen+Shot+2022-01-27+at+1.13.23+PM.png Work - ESG personalities https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/7732d972-6295-4405-b734-baa4c237efad/Screen+Shot+2022-01-27+at+1.13.49+PM.png Work - ESG personalities https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/a3a8d0ec-5c0e-48e7-9689-c078e04af2b5/Screen+Shot+2022-01-27+at+1.14.25+PM.png Work - ESG personalities https://www.artemis.design/work/5-myths-of-impact-investing monthly 0.5 2022-01-28 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/4ffd4a9c-de30-4e50-b34a-4ca8c1875679/Screen+Shot+2022-01-13+at+12.59.13+PM.png Work - 5 myths of impact investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/7daf2787-8113-4c5f-bc1d-67136a09af9a/Screen+Shot+2022-01-11+at+6.21.57+PM.png Work - 5 myths of impact investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/59144e12-8da7-4eec-b121-41f4fe72075c/Screen+Shot+2022-01-11+at+6.27.22+PM.png Work - 5 myths of impact investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/76f98701-2e2d-428c-a698-fe5109a851dd/Screen+Shot+2022-01-11+at+6.21.22+PM.png Work - 5 myths of impact investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/2dad3d15-247b-4a9f-bc2e-4c228bce1af5/Screen+Shot+2022-01-13+at+12.56.13+PM.png Work - 5 myths of impact investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/62da5ce9-a910-4c5e-b453-e3fb948e4024/Screen+Shot+2022-01-28+at+2.42.48+PM.png Work - 5 myths of impact investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/f6fb0277-9b4f-4f55-8a2a-21a40cfec5b6/Screen+Shot+2022-01-28+at+2.43.12+PM.png Work - 5 myths of impact investing https://www.artemis.design/work/basics-of-esg-investing monthly 0.5 2022-01-31 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/cac6bf2b-32f7-4e7c-973e-f25df177e1b6/Screen+Shot+2022-01-28+at+3.13.02+PM.png Work - The basics of ESG investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/8411247e-e7a2-4072-a71a-45900ea11c1e/Screen+Shot+2022-01-28+at+4.00.35+PM.png Work - The basics of ESG investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/2852663b-a9a3-4837-8917-9243fda81e40/Screen+Shot+2022-01-28+at+4.01.06+PM.png Work - The basics of ESG investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/b4937af6-2d02-43b9-b2c4-35ce3f0bcbf1/Screen+Shot+2022-01-28+at+4.01.26+PM.png Work - The basics of ESG investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/133315e3-6637-4d4f-96b2-6245510b7598/Screen+Shot+2022-01-28+at+4.01.53+PM.png Work - The basics of ESG investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/0d1d7e7f-75f0-4ac4-9000-a25e5c289220/Screen+Shot+2022-01-28+at+4.02.07+PM.png Work - The basics of ESG investing https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/aea8975b-1977-4389-b113-50e6ca0f4aed/Screen+Shot+2022-01-28+at+4.02.23+PM.png Work - The basics of ESG investing https://www.artemis.design/work/brand-strategy-samples monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/f541b7fc-f95f-4fc2-871a-2336e2f1a3c0/kulli-kittus-KQfxVDHGCUg-unsplash.jpg Work - Brand strategy samples - Vision Nailing down the overarching philosophical heartbeat of a company is the cornerstone on which everything is built. I worked with a non-profit that helps survivors of traumatic burns. Their branding needed a more focused approach to get their message out. The finalized vision statement is clear: To build a community of resiliency where each person feels inspired to approach their life with bravery and fearlessness. The single idea driving the brand: Welcome to a village of healing in action. https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/3f5238ba-bf88-40e1-9e7d-e37f6e3f4d25/jurica-koletic-CfUyeAZOWIw-unsplash.jpg Work - Brand strategy samples - Audience mindset Understanding the “job” your business is helping to solve for is a key ingredient to successful branding. Defining your audience not by demographic categories but by understanding the problem you are solving for them. Working with a private therapy practice specializing in marriage and family counseling, we uncovered “the job” his brand needed to do was: Embrace and pivot. Recognize where they’ve been, but focus on the destination of who they want to be instead of buying into the lie they’ve told themselves. https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/4b794e74-cbed-4552-ac62-cb5e489e0736/Screen+Shot+2022-02-01+at+1.48.28+PM.png Work - Brand strategy samples - One-liners Used constantly to introduce yourself, having a bite-sized and interesting way to describe your work is important. It needs to align with the messaging of your brand and it needs to be sharable. Here are a few one-liners I’ve helped to craft: I help financial services teams solve big problems with unconventional thinking. I’m a therapist and relationship expert for people who are feeling blocked. I fix leadership diversity pipeline bottlenecks in schools and nonprofit organizations. https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/13571db1-4aa1-4d7c-9c36-3aaeef260a77/Screen+Shot+2022-02-01+at+1.26.01+PM.png Work - Brand strategy samples - Strategic approach This 4 points tool created by Mark Pollard, helps to organize thoughts and provides a framework on which creative solutions can be developed. Example for an impact investment advisory firm: Problem: People don’t know who to trust with their money. Insight: People are embarrassed (and paralyzed) by what they feel they should know, but actually don’t. Advantage/Edge: There are lots of things we aren’t experts on. Working with an advisor who has aligned values takes the burden off you. Strategy: It can be humbling to learn new things, but once you know better, you’re able to do better. https://www.artemis.design/work/whz-refresh monthly 0.5 2024-10-02 https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/a434c925-1c0c-4281-a6a6-88022208f282/Screenshot+2024-10-01+at+10.09.00%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/43289c67-3f47-4f52-833b-392cd2475c16/Screenshot+2024-10-01+at+10.57.19%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/ad6f459a-691e-49b4-85f9-04af230e068a/Screenshot+2024-10-02+at+10.45.53%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/f6e323cc-ec91-4968-af26-45439bac064a/Screenshot+2024-10-01+at+6.51.36%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/e49d9be9-2bba-42a2-947e-570bdd30819a/Screenshot+2024-10-01+at+10.57.30%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/400091cf-8c67-4103-ac50-bb2eb3457638/Brand_guide.jpg https://images.squarespace-cdn.com/content/v1/5dd5bad323b7c93533bd9d5f/a3e24a8a-105d-4b05-95b6-87e66349d5ea/Screenshot+2024-10-01+at+10.46.49%E2%80%AFPM.png